For more than thirty years he has photographed for numerous companies and advertising agencies providing images for publications, advertising brochures, media, and marketing. During the same period he produced fifteen commercial product films.
While doing this, he successfully founded, built, and developed both the WaveTek group of companies and the Rain Drop Products company.
WaveTek manufactured wave making machinery and waterslides for swimming pools, installing more than 160 WaveTek pools worldwide. After the successful sale of WaveTek, Zuercher founded and built Rain Drop Products Inc., a firm that was one of the originators in the introduction and development of the Sprayground® and water playground concepts for the public recreation marketplace.
For his pioneering leadership in wave pools and SprayGrounds™, Zuercher was awarded the Industry Leadership Award and was in the inaugural group of inductees into the World Waterpark Association Hall of Fame.
With his wife Dominique who is French, he divides his time between Paris and the U.S.